How to Write a Perfect Blog Post Introduction (With Examples)
Your blog post introduction is like a first impression—it decides whether readers stay or leave.
Did you know?
- 55% of visitors spend less than 15 seconds on a webpage. (Source: Nielsen Norman Group)
- A strong intro can boost engagement by 300%.
But most bloggers waste this golden opportunity with boring, generic openings.
In this ultimate guide, you’ll learn:
✔ Why most blog intros fail (And how to fix them)
✔ 5 proven formulas for irresistible introductions
✔ Real examples from top-ranking blogs
✔ Step-by-step template to hook readers instantly
By the end, you’ll know exactly how to write introductions that captivate and convert.
Why Most Blog Post Introductions Fail
Before we dive into how to write a great intro, let’s see why most fail:
1. They’re Too Generic
❌ “In today’s digital world, [topic] is very important.”
✅ Instead: “Last month, I lost 3,000 blog visitors because of this one SEO mistake—don’t make the same error.”
2. They Don’t Address the Reader’s Pain Point
❌ “This article will discuss how to save money.”
✅ Instead: “Struggling to save money? Here’s how I went from $0 to $10,000 in savings in 6 months.”
3. They’re Too Long (Or Too Short)
- Too long → Readers lose interest
- Too short → Fails to build curiosity
Ideal intro length: 50–100 words (3–5 sentences)
5 Proven Blog Introduction Formulas (With Examples)
1. The “Problem-Agitate-Solution” Formula
✅ Works for: How-to guides, tutorials, problem-solving posts
Example:
*”You spend hours writing blog posts, but they still don’t rank on Google. Frustrating, right? You’ve tried keyword research, backlinks, and even fancy SEO tools—but nothing works. The truth? You’re missing one critical step. In this guide, I’ll show you the exact strategy that helped me rank #1 for 50+ keywords.”*
Why it works:
✔ Identifies the reader’s pain
✔ Makes them feel understood
✔ Promises a solution
2. The “Shocking Statistic” Hook
✅ Works for: Data-driven posts, industry trends
Example:
“Did you know that 90% of blogs fail within the first year? (Source: Forbes) Most bloggers quit because they don’t see results fast enough. But what if I told you there’s a way to grow your blog 10x faster—without spending more time writing?”
Why it works:
✔ Grabs attention with a surprising fact
✔ Creates urgency
✔ Leads into the main content
3. The “Storytelling” Intro
✅ Works for: Personal blogs, case studies
Example:
“Two years ago, I published a blog post that got ZERO traffic. I almost quit blogging. But then, I discovered a simple tweak that brought me 50,000 visitors in 3 months. Today, I’ll share exactly what changed—and how you can do it too.”
Why it works:
✔ Builds relatability
✔ Creates curiosity
✔ Shows real-world proof
4. The “Question-Based” Hook
✅ Works for: Engaging readers, sparking curiosity
Example:
*”What if you could write a blog post in 30 minutes—without sacrificing quality? Sounds impossible? It’s not. In fact, I’ve used this method to write 100+ high-ranking posts in half the time.”*
Why it works:
✔ Makes the reader think
✔ Encourages them to keep reading for the answer
5. The “Preview” Introduction
✅ Works for: Listicles, ultimate guides
Example:
*”By the end of this guide, you’ll know:
- The 3 biggest intro mistakes killing your blog traffic
- 5 proven templates to hook readers instantly
- A step-by-step formula to write perfect intros every time”*
Why it works:
✔ Sets clear expectations
✔ Encourages scrolling
Step-by-Step Template to Write a Perfect Intro
Use this fill-in-the-blank formula for any blog post:
- Hook: Start with a bold statement, question, or statistic.
- “Did you know that [shocking fact]?”
- “What if you could [desirable outcome]?”
- Identify the Problem: Relate to the reader’s struggle.
- “If you’re like most [audience], you’ve probably struggled with [pain point].”
- Agitate the Pain (Optional): Make them feel the frustration.
- “You’ve tried [common solution], but it didn’t work—and now you’re stuck.”
- Promise a Solution: Tell them what they’ll learn.
- “In this post, I’ll show you [solution] so you can [benefit].”
- Preview Key Takeaways (Optional): List what’s coming.
- “Here’s what we’ll cover:”
Real Blog Introduction Examples from Top Websites
Example 1: Backlinko (SEO Blog)
“Most backlink strategies don’t work anymore. In fact, a recent study found that 65% of backlinks have ZERO impact on rankings. But after analyzing 11,000 Google search results, I discovered a backlink strategy that still works in 2024. Here’s how to do it.”
Why it works:
✔ Uses data to build credibility
✔ Addresses a common SEO frustration
✔ Promises a solution
Example 2: Nerd Fitness (Health & Fitness Blog)
“Tired of complicated diet plans that don’t work? You’re not alone. Most fitness advice is either too restrictive or downright confusing. But what if you could get in shape without counting calories or starving yourself? Here’s a simple, science-backed approach to sustainable weight loss.”
Why it works:
✔ Relatable problem
✔ Challenges common myths
✔ Offers a better alternative
3 Quick Tips to Improve Your Intros Instantly
- Write the intro LAST (After finishing the post, you’ll know exactly what to highlight).
- Use short sentences & paragraphs (Easier to read).
- Test different hooks (Try A/B testing intros for higher engagement).
Final Checklist for a Perfect Blog Introduction
Before hitting publish, ask:
✅ Does it grab attention in the first sentence?
✅ Does it address a real pain point?
✅ Does it promise value (solution, insight, or benefit)?
✅ Is it concise (under 100 words)?
✅ Does it encourage scrolling?
FAQ Section
Q: How long should a blog intro be?
A: 50–100 words (3–5 sentences).
Q: Should I use humor in my intro?
A: Only if it fits your brand voice. Test what works best.
Q: Can I change my intro later?
A: Yes! Update it if it’s not converting well.
This is the best intro, Thank you!